Independent product builder / Los Angeles

Messy process in.Working software out.

I turn repetitive workflows and ambitious ideas into focused apps, automations, and working prototypes.

Available for focused new projects

WORKING PRODUCTS01 / 04
LoomiverseBecome a character inside the story.
Loomiverse home screen showing Hero Mode, Tag Along, reading, and story creation options
Road Lore home screen with the Give Me the Lore button
Tagaroo screen reviewing and labeling a production photo
Quiply showing three humorous reply choices for a post

17 years solving production logistics

18 products built end to end

15 live and usable today

I build the thing your spreadsheet is pretending to be.

Sometimes that is a custom internal tool. Sometimes it is a public app. Sometimes it is the fastest honest prototype of an idea that needs proving.

Built to be used,
not admired from a safe distance.

01Storytelling platform

A story world that remembers what happened.

Loomiverse lets people create characters, read or listen to original stories, and step into the action. Every mode belongs to one connected world instead of another disposable AI chat.

Concept, product design, AI systems, web experience

See how it works
02Location-aware audio app

The road starts telling stories.

Road Lore finds real landmarks near the listener, turns verified source material into an entertaining local story, and reads it aloud. One tap. No research assignment disguised as tourism.

Geolocation, real-world data, AI writing, narration

See how it works
03Film production workflow

Seventeen years on set made the problem obvious.

Tagaroo scans casting sheets, recognizes the details, and applies consistent labels to production photos. It replaces a fiddly manual job with a focused tool built around how crews actually work.

Production workflow, OCR, mobile capture, structured handoff

See how it works

Clear scope.
Visible progress.
Clean handoff.

Focused projects can reach a working first version in 1–5 days. Complexity and outside software decide what happens after that.

  1. 01
    Find the real problem

    We define what is breaking, who touches it, and what “fixed” means.

  2. 02
    Build the smallest useful version

    You see working progress early, while changes are still cheap.

  3. 03
    Test it against real work

    We use the actual workflow, not a flattering demo with suspiciously perfect data.

  4. 04
    Hand it over properly

    You get the product, a walkthrough, and 30 days of support for bugs inside the agreed scope. New features are scoped separately.

“Clear communication. Organized moving parts. Creative solutions when the plan meets reality.”

I have spent 17 years turning ambitious commercial shoots into executable days. That same mix of communication, organization, and creative problem-solving now goes into every product.

More about Danny

A useful place to begin

What keeps wasting your time?

Tell me how it works today. I’ll tell you what I would build—and whether it is worth building.

Tell me the problem