Independent product builder / Los Angeles

Messy process in.Working software out.

I turn repetitive workflows and ambitious ideas into focused apps, automations, and working prototypes.

Available for focused new projects

I build the thing your spreadsheet is pretending to be.

Sometimes that is a custom internal tool. Sometimes it is a public app. Sometimes it is the fastest honest prototype of an idea that needs proving.

Explore the work
Park Sightings app mockup

Park Sightings

ProblemVisitors burned hours driving in circles hoping to spot wildlife.

SolutionA live crowdsourced map—see where the animals are before you turn the key.

The winTurns a wasted day of driving into a five-minute check.

Road Lore app mockup

Road Lore

ProblemEvery drive passes real history and great stories nobody ever hears.

SolutionTap once and hear the story of wherever you are—real history, fun facts, zero homework.

The winEvery drive becomes a guided tour—zero planning.

Production Sherpa app mockup

Production Sherpa

ProblemProduction paperwork is scattered across email, versions of callsheets, contracts, boards, and pre-pro books—with no way to search it.

BuiltAsk your loaded paperwork anything and get sourced answers, drafts, and flags.

Every product. Every problem it solved.See the work

Clear scope.
Visible progress.
Clean handoff.

Focused projects can reach a working first version in 1–5 days. Complexity and outside software decide what happens after that.

“Clear communication. Organized moving parts. Creative solutions when the plan meets reality.”

17 years turning ambitious commercial shoots into executable days—now applied to every product.

More about Danny
  1. 01
    Find the real problem

    We define what is breaking, who touches it, and what “fixed” means.

  2. 02
    Build the smallest useful version

    You see working progress early, while changes are still cheap.

  3. 03
    Test it against real work

    We use the actual workflow, not a flattering demo with suspiciously perfect data.

  4. 04
    Hand it over properly

    You get the product, a walkthrough, and 30 days of support for bugs inside the agreed scope. New features are scoped separately.

A useful place to begin

What keeps wasting your time?

Tell me how it works today. I’ll tell you what I would build—and whether it is worth building.

Tell me the problem